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27 Oct 2020

Future-Proofing your Therapy Business

We’ve learned that as hands-on therapists, having just one source of revenue makes us very vulnerable. If the only way we make money is through hands-on work, we are in trouble right now.
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During these Covid times, we are having to deal with lock-downs, quarantines, client cancellations, seeing less clients in a day – all of which are having a huge impact on our ability to earn a living. (And that’s not even taking into account the health risks to ourselves of close-contact work).
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We need to see this situation as a wake-up call for us all. Even before Covid, having only a hands-on practice was always a risky position to be in. What if you injure yourself or are ill? Right now our therapy business feels exposed and vulnerable. And really, it always has been – we just didn’t acknowledge it.

 

When I was only doing massage, I was so scared of something happening to my hands and not being able to work, I even looked into insuring them! And then I realised that it made a lot more sense to build different ways of making money into my business; ways that didn’t just rely on me and my hands. So now I have teaching, mentoring, online courses and other sources of revenue, AS WELL as massage. It makes so much sense – if you haven’t already, you need to start building this too – or you are going to get left behind.
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We all need to find more effective ways of working; ways to diversify, build different income streams and future-proof and Covid-proof our business.
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So the question is – HOW do you do that?
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The obvious answer is to start offering your services online -whether that’s through one to one sessions via Zoom/Skype – or by selling online courses, programmes, memberships or workshops to your clients.
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If you step up and take this opportunity,you will prosper even when many other therapists will be struggling.
And something else you might not have considered before – working online means you free yourself up to work whenever and wherever you like!
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You don’t need a ton of money to get started. You don’t even need a huge client base. And you certainly don’t need to be massively tech savvy. You just need some imagination, to be adaptable and willing to learn some new marketing techniques.

 

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And if you’d like help doing it – just contact me 

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