We need to see this situation as a wake-up call for us all. Even before Covid, having only a hands-on practice was always a risky position to be in. What if you injure yourself or are ill? Right now our therapy business feels exposed and vulnerable. And really, it always has been – we just didn’t acknowledge it.
You don’t need a ton of money to get started. You don’t even need a huge client base. And you certainly don’t need to be massively tech savvy. You just need some imagination, to be adaptable and willing to learn some new marketing techniques.